A Nigerian technology startup called Truee (usetruee.com) has launched a new tool that helps businesses organise their information so that artificial intelligence systems can easily find and understand them. The platform, which was announced in June 2026, addresses a growing problem for businesses across Africa: how to make sure that AI tools like ChatGPT, Claude, and Perplexity can accurately discover and represent their companies.
The Problem That Truee Solves
Many African enterprises do not have dedicated websites, and so their details live scattered across WhatsApp chats, Instagram posts, Facebook pages, printed flyers, and local directories. When a customer asks an AI assistant such as ChatGPT or similar tools to recommend a reliable plumber in Abuja, or a trusted logistics company in Lagos, the system often struggles and may invent details, give outdated information, or simply fail to find the business at all. Truee aims to close this gap.
Many businesses today rely on social media pages, old online listings, and scattered websites to tell people about themselves. This works fine when human customers are doing the searching. But more and more, people are using AI assistants to find businesses, services, products, and professionals.
The problem is that AI systems struggle to understand information that is not organised in a clear and structured way. When a business has its address on one page, its phone number on another, and its list of services buried in a social media post, AI tools often get confused. They might guess wrong, use outdated information, or simply fail to find the business at all.
This is a particular challenge for African businesses, many of which operate in fast-changing environments where contact details, locations, and services can shift frequently. Traditional online directories are often slow to update, and AI systems are left guessing based on old or incomplete data.
What Truee Does
Truee is an AI-ready business profile platform that helps businesses create structured and trusted profiles that AI systems can understand and reference correctly. Instead of artificial intelligence guessing or using outdated public information, Truee lets businesses take control. They can update their own structured business data whenever they need to.
The platform works like a verified business directory specifically designed for Africa. It gives AI agents access to search, filter, and retrieve detailed profiles of verified African businesses. These profiles include contact information, location, services, branches, and verification status.
In simple terms, Truee helps businesses tell AI the truth about who they are, what they do, where they operate, and how to contact them.
How the Tool Works
Truee offers a set of tools that work with AI systems through what is called an MCP server, which stands for Model Context Protocol. This is a technical way of saying that Truee creates a bridge between businesses and AI agents, allowing the AI to pull accurate information directly from the Truee platform.
Businesses can sign up at the Truee website and create their profile. Once the profile is set up and verified, it becomes available to AI systems that use the Truee server. The platform offers four main tools for AI agents to find and retrieve business information.
The first tool allows AI to search for businesses using natural language questions, much like how a person would ask another person for a recommendation. The second tool lets AI search using specific keywords, which is a more budget-friendly option. The third tool retrieves the full profile of a specific business. The fourth tool lists all the business categories available in the directory.
AI agents can filter their searches by city, state, country, category, area, or even proximity to a specific location.
Key Features of the Platform
One of the most important features of Truee is verification. The platform is a verified business directory, which means that businesses go through a process to confirm that their information is accurate. This builds trust for both AI systems and the customers who rely on them.
Another key feature is that businesses control their own information. Instead of relying on third parties to update listings, business owners can make changes themselves. When a shop moves to a new location, adds a new service, or changes its contact details, the owner can update the profile immediately.
This is especially valuable for African businesses that are growing and changing rapidly. A restaurant that opens a new branch, a logistics company that expands to a new city, or a fintech startup that adds a new service can all make sure that AI systems know about these changes right away.
The platform also helps with what is called AI discoverability. This means that when people use AI tools to find businesses, the right businesses show up in the results. With one Truee profile, thousands of AI agents can understand and find a business when it is needed.
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Why This Matters for African Businesses
The launch of Truee comes at an important time for the African business community. More and more people across the continent are using AI tools to find products, services, and professionals. From Lagos to Nairobi, from Accra to Johannesburg, people are asking AI assistants for recommendations on everything from where to eat to which logistics company to hire.
For African businesses, being visible to these AI tools is becoming just as important as being visible on search engines like Google. But unlike search engines, which have been around for decades and have developed ways to understand messy websites, AI tools are still learning how to interpret business information.
Truee bridges this gap. It provides a standard format that AI systems can easily read, while also giving businesses a simple way to keep their information up to date. This means that a small business in Nigeria can be just as discoverable by AI as a large corporation, as long as both have their information properly organised on the platform.
Use Cases for the Platform
The Truee platform can be used in many different ways across various industries. A fintech company in Lagos looking for partnership opportunities can use AI agents to find other verified fintech businesses in the area. Supply chain firms can easily locate logistics companies operating in the city using Truee. Also, fashion designers can search for fabric sellers within a specific radius.
Beyond these specific examples, the platform is useful for any business that wants to be found by AI. Hotels, restaurants, retail shops, professional services, manufacturers, and agricultural businesses can all benefit from having a structured, AI-friendly profile.
The platform also helps customers. When people use AI to find businesses, they can trust that the information coming from Truee is accurate and current. This reduces the frustration of calling a phone number that no longer works or showing up at an address that has changed.
How to Get Started with Truee
Getting started with Truee is straightforward. Businesses can sign up at the Truee website and create their account. Once registered, they can generate an API key from their dashboard, which allows AI systems to access their business information.
The platform is designed to be accessible to businesses of all sizes, from small local shops to large enterprises. The verification process helps ensure that only legitimate businesses are listed, which protects both the businesses themselves and the customers who find them through AI.
For developers and tech teams, Truee provides clear documentation on how to connect the platform to AI systems. The server uses standard protocols that work with popular AI tools like Claude Desktop and Cursor.
Transforming Business Discovery in Africa
Truee represents an important step forward in how African businesses connect with customers in the age of artificial intelligence. As AI tools become more common across the continent, having structured, verified business information will become increasingly important.
The Nigerian startup is positioning itself as a trusted data layer for the AI-first internet. By giving businesses control over their own information and making that information easily accessible to AI systems, Truee is helping to level the playing field. Small businesses can compete with large ones for visibility, as long as they provide clear, structured, and up-to-date information.
For the African business community, this is good news. It means that the hard work of building a business can be matched by the smart work of making sure that the business can be found. With tools like Truee, African businesses can take full advantage of the AI revolution, ensuring that when people ask their AI assistants for recommendations, the right businesses show up.
The platform launched on Product Hunt in June 2026 and has already attracted attention from the tech community. As more businesses sign up and more AI systems integrate with the platform, Truee has the potential to become an essential tool for business discovery across Africa.
