Top Social Media Marketing Campaigns of All Time You Need to Know

Social media marketing campaigns extend beyond merely selling your products. It also has to do with telling stories that resonate with your audience. So, if you feel you’re running out of ideas, it’s safe to say you’re not alone. Having creative content that speaks to your audience’s hearts can be challenging. But we’ve got you covered!

In this article, we’ll share the top social media campaigns you need to know with you to give you fresh inspiration for your social media. You can also read more about social media advertising and demographics here.

SpotifyWrapped

SpotifyWrapped is a social media campaign created by Spotify, a music-playing application for various gadgets. This campaign creates buzz across social media every December, allowing users to access and share a list of their top songs throughout the year. Allowing users to see how many genres they listened to and their top five genres, they get detailed reports into the songs and artists they listened to the most.

This information is put together into a video that people can share with their friends and family on social media at the end of the year.

Why is SpotifyWrapped One of the Top Social Media Campaigns?

SpotifyWrapped is one of the most successful social media campaigns because it’s made explicitly so that Spotify’s audience can get a personalized review of the music they’ve consumed throughout the year. Users like to know what music they listen to throughout the year, so this social media campaign piques their curiosity.

Added to these facts is how users can share updates with their friends and family to compare their listening habits and how much music they’ve listened to through Spotify that year.

If non-users see others sharing their Spotify Wrapped, they’re motivated to start using Spotify to get a wrap-up next year and join in the fun. Thus, it’s seen as a beautiful way of getting new users.

How can Spotify help you create the most successful social media campaigns?

A good social media campaign like Spotify is enough inspiration for every brand owner. Therefore, if there’s one thing to take away from Spotify, it’s user-experience personalization, which appeals to the consciousness of many audiences. Personalization makes your audience engage with your social media content. If your information is user-generated, your followers may be highly convinced to engage with your social media.

For instance, you could model your approach to Spotify and have an annual wrap-up for committed program members. This could include how much they saved and their favorite product. You could also invest your energy in user-generated and personalized content for your audience by creating tailored content and posting it on your social media profiles.

Disney’s #ShareYourEars

Disney launched this #ShareYourEars campaign to allow people to share photos of themselves wearing the famous Mickey Mouse ears. For every photo posted, Disney lovers would unlock a $5 donation to the Make-a-Wish Foundation from Walt Disney for up to $1 million.

Moving forward, this created an excellent opportunity to generate buzz and marketing around Walt Disney and support a worthy event. Interestingly, this response from Disney, in line with the campaign received, made Disney double its initial $1 million donation to $2 million.

Disney’s documentation of the success of its campaign reveals some of the results it has recorded:

• 77 million posts.
• 54 million media impressions.
• 420 million social media impressions.

Although it has ended, people still share photos of their #MickeyMouseEars with the hashtag and generate buzz for Disney ShareYourEar’s post.

What makes Disney’s campaign a top social media campaign of all time?

While running this campaign, Disney’s ShareYourEars campaign involved its audience in its marketing. Using the iconic symbol of their business convinces people to generate buzz around them. People can display their best style with so many MickeyMouseEars on the market. Adding these social media marketing strategies to a good cause, your audience will become more passionate, get involved, and post their social media content.

Inspirations from Disney’s Social Media Marketing Campaign

In every instance, consider your audience and how to get them involved when you craft social media campaigns. You should think about how to craft your campaigns to convince people to get people to post about your brand. This content is user-generated and can be highly effective for generating buzz around your brand. So, ensure to encourage a campaign with a hashtag where your audiences post content about your brand.

You can also add a charitable motivation behind it.

Always’ LikeAGirl

This Always’ LikeAGirl campaign featured a video asking people to do things “like a girl” to break the negative stereotype of doing things “like a girl.”

This social media marketing campaign challenges their audience to rework their usage of the phrase “like a girl.” This campaign was genuinely impressive, seeing how girls were invited to embrace their strengths and see “like a girl” as a worthy cause they were to be confident about rather than feel bad about.

Why is Always’ LikeAGirl one of the best social media campaigns of all time?

Any campaign strategically positioned to address users’ emotions is usually top-notch. Always’ customer base is female; this campaign specifically targeted their audience.

This powerful campaign made girls rethink what it means to be a girl. It was emotionally compelling!

Consistently reported that after their campaign:

• 94% of people said the Always’ LikeAGirl campaign encouraged them to be more confident
• 85% of girls now feel encouraged to keep trying even after failing
• 76% of girls now have a positive association with the phrase “like a girl” (up from 19%)

Always’ campaign reminded their audience that doing things “like a girl” is something to embrace.

Inspirations from Always’s Social Media Marketing Campaign

This campaign is one of the most successful social media campaigns from Always. Thus, you can learn that appealing to emotion is a powerful mechanism for your business. When you know you emotionally get your audience’s attention, they will become more invested in your social media marketing campaigns when you appeal to their feelings. So, as you craft your next social media campaign, think about your audience and what matters to them.

Whether they’re animal lovers, activists, or family-focused, you can figure out what appeals to them and use that as inspiration for your campaigns.

Doing More with Social Media Marketing

As we have seen, the top social media marketing campaigns of all time have the power to influence cultural norms, alter social change, and fight global challenges. These campaigns promote brand engagement, empower consumer behavior, and drive digital innovation, making marketing a force for change that shapes how we view the world and each other.