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Continental will make its premiere with its state-of-the-art Window Projection Solution at CES 2025. The event is set to take place in Las Vegas, USA, from January 7–10. This innovative technology adds a new level of automobile communication and personalization by allowing content to be projected onto a car’s rear side windows, where it can be seen from the outside.
When parked, the device can show important data like an Electric Vehicle’s (EV) charge level or personalized images like a sports team emblem. The system produces exceptional image quality with less space requirements by utilizing a small micro projector, electrically darkened side windows for ideal projection surfaces, and an advanced software.
The technology, which is integrated with eTravel.companion software, provides intelligent customizing through the analysis of driving patterns, topographical information, and meteorological conditions.
Real-time recommendations, such the nearest charging stations along a route, can be shown on it. This partnership with Banbutsu, a platform provider, guarantees a smooth digital ecosystem for customized user experiences.
This innovation and other mobility solutions will be on display at Continental’s VIP exhibit located in Central Plaza, across from the Las Vegas Convention Center. A special press conference for the unveiling is scheduled for January 7.
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