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A new AI-powered platform called Tradyon has launched to address long-standing inefficiencies in the agricultural commodity trading industry. Designed as both a mobile and web application, its primary goal is to help exporters and importers overcome fragmented buyer discovery, the loss of critical trade context, and slow decision-making processes that plague the sector.
The core problem Tradion tackles is the highly fragmented and relationship-driven nature of the business, where traders manage countless interactions across WhatsApp, email, calls, and spreadsheets. This scattered approach leads to lost context, missed opportunities, and delayed follow-ups. This is because while data is abundant, the meaningful narrative behind each business relationship is often forgotten.
Tradion’s solution is to seamlessly integrate artificial intelligence into daily trading workflows. Rather than functioning as a traditional CRM (Customer Relationship Management), the platform acts as a central hub that connects buyers, sellers, conversations, notes, and market signals. Its AI works in the background to organise this information, surface relevant insights, and reduce manual data entry, enabling traders to maintain a complete picture of each relationship and deal.
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Key Features of Tradyon
As explained by founder Sameer Chaturvedi, the platform is built to preserve the “why” behind business contacts—helping traders remember why a particular connection mattered. Key features support essential tasks like contact discovery, meeting management, context-aware follow-ups, and access to market intelligence. The mobile app is particularly emphasised for use during trade fairs and active deal cycles, enabling on-the-go note-taking and contact management.
Currently, Tradyon is being adopted by trading firms dealing in commodities such as spices, pulses, coffee, and seafood, with a focus on high-growth export markets. The company positions itself not merely as a tool but as an essential intelligence layer for global agricultural trade. It is aiming to fundamentally improve how trade relationships are built, maintained, and expanded. The app is now available for download on iOS and Android platforms.
How Agrovesto is Digitizing Smallholder Farmers in Nigeria
Aside Tradyon, another platform digitzing farmers is Agrovesto, an agritech company dedicated to supporting smallholder farmers in Nigeria through digital tools and tech-driven extension services. Its core mission is to address critical challenges in the agricultural value chain by helping farmers minimize post-harvest losses, access financial support, and connect to profitable local and global markets, thereby boosting overall productivity and sustainability.
Image source: Agrovesto
The company operates a digital platform that serves as a centralized hub connecting various stakeholders, including farmers, cooperatives, financial institutions, development partners, and government agencies. This platform facilitates transparent input distribution and efficient supply chain management. A key feature is the provision of real-time agronomic advice and climate-smart alerts, delivering actionable intelligence directly to farmers.
Founded to help farmers and agribusinesses sell produce both domestically and internationally, Agrovesto has gained notable recognition. It is a graduate of the iHatch incubation program and recently emerged as a finalist in the MTN Cloud Accelerator Program, securing a seed fund of 5 million naira. In an interview, CEO Bayo Adewoye detailed the company’s approach and achievements.
Digitizing Agriculture with NomaOS
Adewoye explained that Agrovesto’s platform, named NomaOS, digitizes agricultural processes to simplify farming operations, even functioning offline to ensure accessibility. It connects farmers to essential services like insurance, finance, and market linkages by acting as a bridge for third-party providers, rather than supplying these services directly. The company addresses low digital literacy among farmers through agent networks and simplified tech solutions, and uses farm mapping and data tracking to help farmers secure loans.
The CEO emphasized that the platform’s practical design has driven its success, notably claiming an 80% reduction in post-harvest losses. However, he acknowledged the broader context of slow technological adoption in Nigerian agriculture. This is attributed to an ageing rural population due to youth urban migration, widespread insecurity deterring investment, chronic power shortages, and a poor maintenance culture for sophisticated equipment.
This technological gap exists within a severe food security crisis, where 79% of Nigerians face some level of food insecurity. Despite over three-quarters of Nigeria’s land being arable and smallholder farmers producing 90% of staple foods, the sector remains underdeveloped. A lack of modern tools is evident, with only 1% of farming households owning tractors and most relying on outdated methods, limiting growth and perpetuating poverty.
Leveraging AI and Tech-driven Agric-Extension
To bridge this gap, Agrovesto leverages AI and tech-driven extension services to provide knowledge, advisory support, and precision farming tools. Through training programs and brokering deals with investors, the company fosters beneficial linkages between rural farmers and the wider agricultural ecosystem. These services ultimately empower farmers to adapt to climate change, innovate with new practices, and improve production, contributing to national food security and environmental conservation.
