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If you’re a startup founder whose firm is harnessing and applying generative AI in any form, there is good news for you. Amazon Web Services (AWS) just opened applications for its 2025 Generative AI Accelerator (GAIA), which could be your golden ticket to scaling your tech. In its latest edition, the GAIA program is handpicking 40 standout startups to join an intensive eight-week bootcamp at AWS’s Seattle HQ, kicking off October 13, 2025.

Why The GAIA Program Matters

Generative AI has advanced far beyond mere hype. It is rewriting how industries operate. Education, healthcare, entertainment, corporations, non-profit and for-profit organisations are incorporating AI to streamline and enhance operations.

However, while everyone is using AI tools, AWS is betting big on the teams building the foundational tech behind them. That’s why this year’s edition of AWS’s GAIA program is focused on startups developing core AI infrastructure, like large language models (LLMs), developer tools, and AI agents.

Jon Jones, AWS’s Vice President of Startups, stated bluntly: “Pretty much every startup will feature generative AI in their business soon. But we’re looking for the ones laying the groundwork and the technologies that’ll define what AI can do.”

Jon Jones - AWS Vice President Startups
Jon Jones – AWS Vice President Startups
Credit: LinkedIn

What the GAIA Program Has for Your Startup

The GAIA program has a mouthwatering list of packages for the lucky startups that will be selected. If selected, your startup gets:

  • Up to $1 million in funding from AWS. This is an incredible lifeline for any startup.
  • Hands-on mentorship from AWS’s Artificial Intelligence/Machine Learning (AI/ML) experts.
  • Access to cutting-edge tools like SageMaker Hyperpod and Trainium chips.
  • Special training/coaching on marketing (because even the best tech innovation needs a solid business plan to succeed in the hyper-competitive market.
  • Last, we must mention networking. Past GAIA program participants have relished rubbing shoulders with AWS’s top brass and fellow AI disruptors.

Why You Should Apply For The  AWS GAIA Program

The AWS GAIA program is not for people with plans or dreams only. To qualify for this program, you’ll need:

  • A working MVP (Minimum Viable Product).
  • Some real-world customer traction.
  • A competent team that is ready to work hard. Having a team with impressive credentials also helps.

The program will be hybrid, combining both in-person and virtual sessions.

The AWS GAIA program isn’t discriminating by cloud preference. To be enrolled, you don’t have to be an AWS cloud service user. However, you can expect extra architectural support if you already use the AWS Cloud.

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Some Success Stories from the AWS GAIA Program to Consider

Success stories speak for themselves. Take Latent Labs, a 2024 alumnus of the AWS GAIA Program using AI to facilitate drug discovery. Latent Labs’ CEO, Simon Kohl, called GAIA “the perfect mix of tech depth and business savvy” that helped them refine their models and land clients.

Another exciting success story from the AWS GAIA Program is Splash Music, whose CEO, Tracy Chan, credits AWS with helping them ditch their old cloud provider and slash training times for their AI music tools. “We got early access to Trainium and SageMaker,” she says. “That support was a game-changer for our firm. We immensely thank AWS for the rare opportunity given us.”

AWS Global Reach and Inclusive Vision

AWS is nurturing a big ambition and casting a wide net for 2025. The tech giant prioritises startups from North America, Europe, Asia Pacific, and Latin America. Their goal is to fuel and dominate AI innovation across the globe.

Is The AWS GAIA Program Truly Meant for Your Startup?

The fact is that GAIA program is absolutely competitive. If you’re pre-MVP (pre-minimum viable product) or lack customers, you’ll face tough odds getting accepted into the GAIA program. Although AWS’s resources are massive, the company wants to put them into viable and scalable initiatives.

GAIA offers a rare combination of funding, expertise and clout for AI startups ready to scale up. In a market where standing out is everything, this could be your shortcut to credibility—and maybe even the next big breakthrough.

Applications for the GAIA program close July 10, 2025. If you are interested in trying your chances in this program, check out the AWS Startups page for more details.

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