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As a business owner, if you’re not creating social media content, you should be repurposing existing content. However, you need to stay on top of trends across social media platforms. Additionally, you regularly review your social media analytics for reporting purposes. You can’t handle these humanely and single-handedly without getting tired and burnt out. To ease this stressful journey, a plethora of social media management tools are available in 2025 to leverage. Therefore, this article is a list of the top 5 social media management tools in 2025.
Top 5 Social Media Management Tools for Small Businesses in 2025
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Buffer as one of the Social Media Management Tools
Buffer is a social media management tool that offers both free and paid plans. This feature is for up to 3 channels. All paid plans also have a 14-day free trial. It has over 140,000 small businesses that use Buffer to build their brand on social media monthly. Buffer’s paid plans start at $5 per month per channel. You can also use it to store ideas, curated content, and any notes on the go using the Ideas feature.
Moving forward, the start page can help you ditch dry, boring, and generic link-in-bio tools. Consequently, it will allow you to create a customizable and authentic landing page.
Below are other features of Buffer:
- Buffer’s interface is simple at its core. You can add your accounts and start social media scheduling. It is one of the pioneering social media tools in the industry, featuring embedded scheduling and analytics, among other key features. You can use these for new social media platforms, such as Threads and Bluesky.
- You can also schedule posts easily and reply to comments. In the same vein, you can leverage its AI Assistant to speed up content creation and jointly work with your team with ease.
When selecting social media management tools for your brand, keep in mind that Buffer may not be the best fit for a large enterprise company. This is particularly true for companies with a complex social media team. It has no doubt been designed with simple, straightforward, and powerful features. However, these features are primarily for content creators and small businesses.
2. Hootsuite as one of the Social Media Management Tools
Hootsuite is one of the social media platforms that does not offer a free plan. It only offers paid plans, with a 30-day free trial option available. The pricing starts at $99 per month for 10 social media channels. It has an extensive social listening dashboard that helps monitor trending keywords. You can also use the same tool to check for competitors and brand mentions. The feature is also perfect for complex team usage.
Hootsuite can help you gauge your social media performance and that of your competitors to examine how you compare against specific benchmarks.
Other features:
- Hootsuite features an AI assistant that enables users to utilize copywriting formulas to create content or repurpose existing material.
- With Hootsuite, you can choose your location and analyze a topic on a platform. It’ll provide you with an in-depth report on the discussions surrounding the subject over the past week.
- While it is uncommon among other social media management tools, Hootsuite allows you to create multiple sub-teams and control the level of access you grant to your team members.
3. Tailwind as one of the Social Media Management Tools
In line with our analysis, several social media management tools exist. But Tailwind stands out as the best tool for managing your Pinterest account. It offers a free plan for one account, with a monthly limit of five posts per account. The paid plans start at $14.99 per month, allowing 400 posts per month on a single account.
Other features:
- You can schedule pins at preset intervals.
- You can access a browser extension to create new pins from anywhere. You can also save them to relevant boards.
- SmartGuide can track your Pinterest activity and notify you of the recommended best practices for your Pinterest strategy.
It is noteworthy that several social media management tools can help you schedule pins on Pinterest. However, Tailwind stands out among them. Tailwind is dedicated to Pinterest. You can transform your photos into fantastic pin designs in a matter of seconds.
Tailwind also allows you to schedule pins and add them to preset boards. You can also spread them out at various intervals for maximum engagement.
4. SocialPilot
SocialPilot is one of the top social media management tools for social media agencies. It doesn’t offer any free plans, but it does provide a 14-day free trial for all paid plans. The pricing starts at $30 per month for one user and 10 social media accounts.
Other features:
- SocialPilot allows you to separate your dashboards for various clients. This feature also allows you to white-label them with customized colors, logos, and other branding elements, providing your customers with a premium experience.
- Your clients don’t need to sign up. Hence, you need a simple approval process with easy, shareable, and personalized links. This doesn’t even need any sign-ups from your clients.
- With SocialPilot, you can automate personalized and branded social media performance reports and send them to your clients.
As one of the top social media management tools, SocialPilot’s dashboard is also user-friendly for managing multiple clients. You can customize different sub-dashboards for various clients, providing a distinctive managerial function that sets them apart from the rest. Additionally, you can also white-label the platform for a personalized experience tailored to your clients.
Like Hootsuite, SocialPilot also offers granular control over which team members can perform specific tasks; however, it is more affordable and easier to use.
The social media management tool also features scheduling, reporting, and an AI assistant. Its features are equally outstanding.
5. Zoho Social as one of the Social Media Management Tools
Like other social media management tools, Zoho Social has a 15-day free trial for users. Its pricing is $10 per month for one user and 10 social media channels. It’s noteworthy that Zoho is integrated into other Zoho products, such as CRM and Desk, for smooth management.
Other features
- Zoho Social enables you to create a customized social media listening dashboard to track brand mentions. This feature also enables you to stay current with the latest trends.
- With Zoho Social, you can also automate your social media posts to repeat a specific post without any intervention.
Zoho is an established name in the tech industry. The company offers CRM solutions, CRM email services, customer service software, payroll processing, and other products that support knowledge workers.
While acknowledging that, unlike Buffer and other social media management tools, Zoho Social doesn’t have special features, it can simply schedule posts, analyze their performance, and create the occasional report.
Zoho Social is particularly notable for its integration with Zoho Desk, Zoho’s customer service software. It enables you to seamlessly integrate social media marketing for both customer service and marketing purposes.
Final Notes
Social media management tools are crucial for large-scale businesses aiming to establish a substantial online presence. Therefore, you can begin to schedule and analyze your posts with these top 5 social media management tools in 2025. They are at the top of their games, offering outstanding services to their users.