Samsung Electronics has entered the new year with a groundbreaking announcement at the Consumer Electronics Show (CES) 2025 in Las Vegas, unveiling a powerful suite of AI-driven features for its top-selling smart TVs. This innovation, dubbed Vision AI, represents a leap forward in enhancing user experiences and integrating artificial intelligence into home entertainment systems.
Vision AI will be featured across Samsung’s new television lineup, including the Neo QLED 8K QN990F and QN900F models, alongside the Neo QLED 4K series, which includes the QN90F, QN80F, and QN70F models. Samsung has also upgraded its OLED range, adding even more dynamic AI capabilities. The focus is on personalization and providing intuitive, seamless interactions with your television.
Samsung Vision AI: A Personalization Revolution
At the heart of the announcement is Samsung Vision AI, a collection of innovative features designed to elevate the TV viewing experience. One standout function is the Click to Search feature, which allows users to instantly access real-time information on the content being displayed on-screen. Whether it’s identifying actors, products, or locations, Vision AI gives viewers the ability to interact with content in a way never before possible.
Another exciting feature, Samsung Food, helps users discover and explore meal ideas on-screen. This function not only identifies meals but also suggests recipes and integrates with Samsung refrigerators to create shopping lists or facilitate grocery orders, seamlessly blending entertainment with practicality. This personalization extends beyond content to make your TV an integral part of your daily lifestyle.
Transforming TVs into Intelligent Partners
Samsung’s vision for smart TVs extends far beyond passive consumption. As SW Yong, President of Samsung’s Visual Display Business, explains, the company is redefining how TVs interact with users. “Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” he states. Samsung Vision AI connects entertainment, personalization, and lifestyle solutions into a unified experience that simplifies and enhances life.
AI-Driven Features for a Seamless Experience
In addition to these innovative functionalities, Vision AI leverages generative AI tools to create dynamic wallpapers and custom images, making your TV more than just a screen. Real-time subtitle translation via Live Translate further improves accessibility by offering multiple language translations during live broadcasts. This feature eliminates language barriers, making content universally accessible.
Moreover, Samsung’s AI Home Security feature uses built-in microphones and connected cameras to monitor your home. It detects unusual sounds and movements, sending notifications to your TV or smartphone for added security, turning your television into a smart security hub.
Cutting-Edge Smart TVs for Every Home
Alongside the introduction of Vision AI, Samsung has launched its flagship Neo QLED 8K QN990F, powered by the NQ8 AI Gen3 Processor. This model offers superior 8K upscaling, HDR remastering, and adaptive sound technology, all designed to deliver an immersive viewing experience. The Wireless One Connect Box, capable of operating wirelessly up to 10 meters, is another step toward eliminating cable clutter for a cleaner, more modern setup.
For those looking for 4K options, the Neo QLED 4K series, including models like the QN90F, QN80F, and QN70F, features the NQ4 AI Gen3 Processor for enhanced 4K AI upscaling and supports a high refresh rate of 165Hz, making these TVs perfect for gaming enthusiasts. Samsung’s new OLED models like the S95F also bring advanced glare-free technology and brighter displays, ensuring an exceptional viewing experience in any lighting conditions.
Conclusion
Samsung’s unveiling of Vision AI at CES 2025 marks a significant step forward in the evolution of smart TVs. By integrating AI technologies that enhance personalization, entertainment, security, and accessibility, Samsung is redefining how we interact with our televisions. Whether you’re watching your favorite show, playing a game, or managing household security, Vision AI transforms the traditional TV into an intelligent, indispensable part of your home.