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Intel Corporation, facing growing competition in the notebook processor market, has announced a new range of Core Ultra processors that promise to deliver the longest battery life in laptops. The announcement was made on Monday at CES 2025, the annual consumer electronics showcase.
The newest Intel Core Ultra CPUs will be used in new laptops that go on sale this month. The two main performance goals of these processors are to increase battery life and the capacity to conduct artificial intelligence (AI) tasks.
Intel
According to Intel, an HP laptop equipped with one of the new CPUs can run Microsoft 365 apps for 20.3 hours and Microsoft Teams for up to 10.5 hours on a single charge. In comparison, a Dell laptop powered by Qualcomm’s Snapdragon processor reportedly offers 9.2 and 18.5 hours under similar conditions.
For a long time, Intel has dominated the computer processor market. Slow product releases and production hold-ups have given rivals like AMD and Qualcomm the opportunity to catch up. By targeting business PCs and high-end consumer electronics, the corporation is attempting to restore market supremacy with its most recent chips.
Generative AI applications, a developing field of computer interest, is another area where the new CPUs promise better performance. 2025 will see the release of future designs, such as the Arrow Lake and Lunar Lake processors. They will start with business computers and then move on to desktops and laptops for consumers. Intel’s X86 architecture continues to give it a market share of more than 70% in PC processors.
However, AMD’s advancements and Qualcomm’s adoption of Arm-based technology have eroded its position. Because of its energy efficiency, which allows for longer battery life, the latter is becoming increasingly popular in laptops and smartphones.
More PCs are anticipated to use Arm-based chip designs in the near future, which will increase market competition. Intel’s emphasis on AI and battery optimization is a reflection of changing customer and business needs as it seeks to stay ahead.
At its CES unveiling, Intel emphasized its chips’ competitive advantage by pointing out that they perform better than competing processors in AI applications.
“These chips demonstrate Intel’s dedication to efficiency and innovation,” the company stated.
With an emphasis on longer battery life and AI capabilities, Intel’s new Core Ultra chips seek to revolutionize laptop performance. Intel’s innovations will be crucial to maintaining its market leadership as the chip market becomes more competitive.
