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Meta has begun testing a powerful new idea: controlling the Instagram algorithm for Threads. Notably, inside its code, engineers discovered a feature that would allow users to fine-tune what they see. By implication, the Instagram algorithm control will enable tagging a handle to tell Threads what to show more or less. Although this is still internal, the prototype suggests Instagram desires more transparency and user choice in how algorithms shape feeds.
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Forging ahead, the feature surfaced as a result of reverse engineer Alessandro Paluzzi’s efforts, who found code referencing an account @threads.algo. Referencing his tip, Threads users would tap that account to signal preferences. Additionally, Instagram confirmed the prototype’s existence but stated that it’s not yet in public use. The company also announced that the same algorithm tools are being introduced to its flagship app.
Moreover, Instagram’s idea reminds many of moves Elon Musk teased for X. This Instagram algorithm control development allows users to tag Grok to adjust their feed in real time. For Threads, algorithm configuration would complement Instagram’s broader push toward recommendations and Reels. Similarly, Instagram recently announced that users will soon be able to select topics they want to see more or less of directly from their feed interface.
Why Instagram Algorithm Control Matters
Social media algorithms influence the content we consume, often without our awareness. This development enables users to tailor these algorithms in response to growing concerns about opacity and bias. The coming of the algorithm control also allows users to gain leverage. By implication, they can suppress content they dislike and amplify what they enjoy. It turns passive scrolling into an active experience.
In the same vein, Instagram previously offered alternative feeds (Following and Favourites), and on Threads, users can flip between “For You” and “Following.” However, the Instagram algorithm control offers something new, which is fine-grained tuning, not just switching between modes. It may help Instagram avoid accusations that algorithms manipulate emotions or promote harmful trends.
Importantly, algorithm control also signals that Meta is listening to calls for transparency. Lawmakers have grilled social platforms over their influence on youth, mental health, and political polarization. Interestingly, the exposition of an interface for user control allows Instagram to position itself as responsive rather than reactive.
Challenges and Considerations
It is noteworthy that offering Instagram algorithm control is a noble idea; however, it is also messy in practice. Users may not understand how to calibrate their feed settings. Some may overcorrect and hide valuable content. The interface must be intuitive and forgiving.
Secondly, real-time tagging adds complexity. Threads are fast-moving and constantly changing, reflecting news or trending events. Forging ahead, tagging the algorithm every day could feel tedious, unless Instagram simplifies the process (e.g., “show less of X”).
Privacy is another concern. To decide what you want more or less of, Instagram’s algorithm control will also allow for processing vast amounts of behavioural data. Additionally, handling that in a way users trust will be vital. Any perception of misuse could backfire.
Additionally, what constitutes “more” or “less” must be meaningful. If topic filters are shallow or predictable, users may feel control is superficial. Meta must strike a balance between user agency and algorithmic structure to avoid chaotic or echo-chamber effects.
The Road Ahead for Instagram Algorithm Control
For now, algorithm control is still in development. Instagram hasn’t disclosed when or if it will launch this tool publicly. Execution matters: if it’s clunky or limited, users may abandon it. However, if well done, the feature could change how people engage with social media.
Meta faces competition from platforms like Bluesky, which let users choose their own moderation and algorithm settings. Instagram’s advantage is scale; if algorithm control succeeds, it could influence industry standards. Users may come to expect transparency and choice across apps.
Instagram algorithm control is about power. Instead, it’s about shifting some algorithmic authority from the company to the user. Similarly, it operates as a middle ground between complete algorithm freedom and rigid, opaque curation. If Meta can make the tool intuitive and respectful, it may help rebuild trust, not just in Instagram or Threads, but in social platforms more broadly.
