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Infinix has officially launched its highly anticipated Note 60 Series in the Nigerian market, marking a significant milestone for the brand’s mid-range offerings. The release has already seen remarkable success, with pre-order volumes surpassing the company’s projections. This surge in interest underscores a growing demand among Nigerian consumers for sophisticated smartphones that offer premium features at a competitive price point.
The launch was a collaborative effort with 3CHUB, a major retail partner, and served as a platform for distributors, dealers, and customers to engage directly with the new hardware.
The event was designed to be immersive, providing firsthand demonstrations of the devices’ capabilities. This strategic partnership highlights Infinix’s commitment to strengthening its retail presence and ensuring broad accessibility nationwide.
Features of the Note 60 Series
During the unveiling, Eva Niu, Marketing Manager for Infinix Nigeria, described the Note 60 Series as the most advanced evolution of the Note lineup. Some of the Note 60’s features include:
Processor
The Note 60 Series integrates Snapdragon 7th- and 4th-generation chipsets. Infinix aims to provide a high-performance experience integrated with seamless multitasking and superior device responsiveness.
In addition to processing power, the series introduces several innovative features to the Android ecosystem in the region.
Display
Notable among these are the FG Matrix Display and an Android-enabled Live Photo function. These features were specifically highlighted as bridge-builders, bringing functionalities that were previously exclusive to high-end flagship devices to a more accessible mid-range audience.
Battery Capacity
Hardware endurance is another pillar of the Note 60 Series, which features a massive 6500mAh battery. This high capacity is intended to support heavy daily usage across work and entertainment without frequent recharging.
Design
Infinix representatives emphasised that the device was engineered to eliminate the traditional trade-off between aesthetic design and technical durability. It offers a sleek look without sacrificing power.
Image source: Beebom tech
Note 60 Series Gets Unprecedented Demand
The unexpected volume of pre-orders has necessitated a shift in the company’s supply chain strategy. Afolabi Oludare, Infinix KA National Retail Manager, noted that because demand exceeded initial forecasts, the company is now working closely with its global headquarters to scale up production.
Infinix has built a significant momentum in Nigeria through a multi-faceted marketing approach, including aggressive social media engagement and attractive consumer incentives. The brand’s existing popularity in Nigeria provided a solid foundation for the unprecedented demand for the Note 60 Series.
Price
The price of the Infinix Note 60 Pro range between N450,000 to 540,000. Also, to address the current economic climate in Nigeria, Infinix has implemented several customer-centric financial initiatives. This includes an “Easy Buy” instalment plan that allows users to purchase the devices with zero-interest payments over time. Furthermore, the company is offering a one-year screen warranty that covers accidental damage, providing an extra layer of security for the consumer’s investment.
Essence of the Launch Event
The launch event also served a secondary purpose: strengthening the professional bonds between Infinix and its dealer network. Hunt Huangfu, Retail Manager at Infinix Nigeria, emphasised that educating retail partners on the product’s unique selling points is vital for long-term success. Partners like 3CHUB expressed confidence that this collaborative strategy would significantly boost the sales of Infinix’s higher-end models.
Moving forward, the Note 60 Series will be available nationwide starting this week, supported by continued promotional offers, including free power banks and earbuds for select models. With a combination of high-spec hardware, flexible financing, and a robust retail network, Infinix is positioned to consolidate its market share and intensify competition in Nigeria’s smartphone market throughout 2026.
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