How Tech Brands Can Hack Consumer Psychology with Data

According to the Encyclopedia of Human Behavior (Second Edition), Consumer psychology refers to the study of how individuals navigate judgments and decisions related to the consumption of products and services. It also examines how marketplace phenomena affect attitudes, choices, and personal and group identities. In this article, we will discuss how Tech brands can hack consumer psychology.

Understanding the Psychology of Brand Awareness

The first thing a tech brand hoping to understand consumer psychology has to understand is brand awareness. Brand awareness refers to the extent to which consumers are familiar with the qualities or image of a particular brand of goods or services.

Brand awareness helps keep your brand at the top of your customers’ minds. Knowing your brand will make people feel comfortable and familiar with it. The effect of this is that in the face of competition, they are more likely to go for your brand.

Brand awareness is a measure of how much audiences recognize and remember your business. The higher the level of brand awareness you can generate, the more potential customers will be familiar with your brand, logo, messaging, and products.

Why Should Brands Pay Attention to Customer Behavior Data?

Customer behavior data is what helps a brand to create personalized experiences. These experiences eventually help them build long-lasting relationships with their customers. It is important for brands to understand what sparks customers interest. Things like engaging with content to making a purchase to reviewing that purchase online, is critical for developing the kind of marketing strategy that brings returning customers and also keeps them.

The following are a few points on how tech brands can hack consumer psychology with data:

Segmenting Audiences

The first step toward using customer behavior data to improve your marketing strategy is audience segmentation (breaking down customers into specific groups). You can begin with basic information like gender, age, and location. However, audience segmentation can be improved by any type of customer behavior data, such as customers who have just signed up for mailing lists or audiences who have made purchases based on Instagram ads.

Personalizing Consumer Experiences

Over time, customers expect more personalized experiences, especially as most of them now mostly shop online. And although data privacy is an important source of concern for many consumers, research shows that 76 percent of consumers are willing to give up their data for greater personalization.

One of the best ways to improve personalization with customer behavior data is to simply ask. A useful source of information about what experiences and products customers might want in the future is a survey. Sending a short survey about experiences or products is an excellent way to improve those experiences and products. Additionally, using data around abandoned carts and purchase history offers an insight into which products a customer might be interested in for future purchases.

Increasing Retention

An excellent way to understand what it is about your brand that is driving loyalty is to study their behaviors . If you have a core group of users who are engaging with content several times a week or making frequent purchases, paying attention to exactly what is engaging them and what they’re buying is an excellent way to gain insight into which pieces of content or products are appealing to which audience segments. Using that information in future marketing campaigns can attract new customers while keeping them engaged enough to become loyal fans.

Using customer behavior data to improve your marketing strategy goes beyond generating better content–Showing customers you understand their preferences is one of the best ways to show your brand cares about building relationships through customized experiences.