Digital marketing is the use of digital platforms e.g. Facebook, WhatsApp, Instagram, LinkedIn, and other numerous social media platforms to promote and sell goods and services. That sounds funny, right? Well, that is the new normal, and experts in the industry are cashing out big daily. Digital marketing has come to stay because of its acceptability, flexibility, and less stressful features. Businesses are looking to new technologies to meet their unique business requirements and position themselves to take advantage of global dynamics in business operations. Businesses both large and small need information and technology to succeed in today’s rapidly evolving fourth industrial revolution. They need to be able to process data and use information effectively when conducting their day-to-day operations.
The growth of the internet has opened up a vast arena, providing more opportunities for businesses, particularly small and medium-size enterprises to sell their products and services to a global audience than they would have done using the traditional method of marketing. The big question is, how is digital marketing helping small and medium-scale businesses in Nigeria? The use of digital media to promote goods and services has carved a niche in marketing operations and ease of doing business in Nigeria. Its benefits cannot be overemphasized, to mention, but a few. Digital marketing is helping and giving business brands in Nigeria its visibility both locally and internationally. People from outside the shores of Nigeria can easily purchase goods and other digital products they desire with less stress and time consumption with a click of their tablets or laptops right inside their comfort zone.
Another masterstroke in digital marketing is its convenience. Making sales online before the Advent of digital platforms like Facebook, Instagram, tiktok, and a host of other digital platforms, takes a rigorous process, but with the incorporation of digital technologies in marketing it has reduced drastically. Clients and marketers carry out transactions hitch-free via digital platforms. Digital marketing is revolutionizing how small and medium-scale businesses in Nigeria operate and reach their customers.
With the rise of social media, online advertising, and e-commerce, businesses can now connect with their target audience more easily and effectively. Digital marketing helps companies to build strong relationships with their customers, fostering brand loyalty and retention. Social media platforms, in particular, provide businesses with opportunities to engage with customers, respond to feedback, and offer personalized experiences
Overall, digital marketing is a game-changer for small and medium-scale businesses in Nigeria. By leveraging digital marketing channels and strategies, businesses can increase their online visibility, build strong relationships with customers, and drive growth and profitability.