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Apple is preparing to overhaul Siri as it races to catch up in the field of artificial intelligence. The company plans to turn Siri into a conversational assistant, closer in function to ChatGPT, according to reports. The Apple Siri AI chatbot upgrade could debut with iOS 27 and feature prominently at Apple’s Worldwide Developers Conference in June.
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For years, Apple resisted making Siri a chatbot. Executives argued that intelligence should stay woven into the system, not presented as a chat interface. However, shifting user expectations have forced a rethink. Consumers now want assistants that remember context, handle follow-up questions, and respond naturally.
The new Apple Siri AI Chatbot, internally codenamed “Campos,” will reportedly support both voice and text input. That change would allow longer, more fluid interactions. Instead of issuing isolated commands, users could hold honest conversations. This marks a notable shift in Apple’s long-standing approach to digital assistants.
Apple’s slow progress has drawn criticism. The company repeatedly delayed its promised personalised Siri features. Meanwhile, competitors released increasingly capable assistants that captured public attention. As a result, Siri’s shortcomings became more visible.
Apple Siri AI Chatbot Signals Strategic Reset
The Apple Siri AI chatbot effort reflects a broader reset inside the company. Apple now recognises that incremental updates no longer satisfy users. While privacy and system integration remain priorities, Apple appears willing to change how Siri interacts with people.
External pressure also plays a role. OpenAI is reportedly entering the hardware space, led by former Apple design chief Jony Ive. That move raises competitive concerns, especially as Apple risks losing its reputation for defining consumer technology categories.
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In response, Apple explored outside help. Last year, the company tested several AI models before choosing Google’s Gemini as a partner. That deal strengthens Apple’s backend capabilities. However, it does not address user-facing frustrations with Siri.
This is why the Apple Siri AI chatbot matters. A conversational redesign offers a visible signal that Apple is responding to market realities. It also gives developers a more transparent framework to build more innovative features across iOS.
WWDC will serve as the critical test. Apple must demonstrate that Siri works reliably in everyday scenarios. If the rollout succeeds, it could restore confidence in Apple’s AI direction. If not, scrutiny will only intensify.
