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Accor, the hospital giant has introduced the ALL Accor app within ChatGPT, enhancing the digital booking experience for its global customers. With this launch, the company is positioning itself as a frontrunner among hotel groups using AI. This integration allows travellers to use natural language to search for Accor hotels and customise their requirements, including dates, guest numbers, and destinations. All Accor is arguably one of the best travel apps in 2026.
Also, users can view both public and ALL loyalty-member rates, as well as access information such as amenities, location, and room types. Once ready to confirm their booking, users are seamlessly redirected to the secure ALL Accor platform.
Accessible in over 20 languages where ChatGPT is available, this app differs from the standard ALL Accor mobile application. Its aims is to provide effortless trip planning for travellers worldwide.
A Significant Milestone for the Company
Accor’s chief commercial, digital, and tech officer, Alix Boulnois, highlighted that this development represents a significant milestone for the company. He noted its capability to transform guest interactions and enhancing convenience and personalisation through cutting-edge technology.
Also, he emphasised that this initiative strengthens the brand’s market leadership, creating significant value for guests and partners.
Operating more than 5,700 hotels and resorts and 10,000 bars and restaurants across 110 countries, Accor boasts a diverse portfolio of over 45 brands, spanning luxury to economy segments. The ALL Accor platform remains the primary channel for bookings and loyalty rewards. Additionally, Accor recently marked the entry of its luxury brand, Sofitel, into Saudi Arabia’s capital with the opening of its first hotel in Riyadh.
Also, Accor’s commitment to innovation underscores its dedication to service excellence in a rapidly changing digital landscape. This reinforces its role as a hospitality industry leader focused on responsible tourism, environmental sustainability, and community engagement.
About Accor
Accor is a global hospitality leader with a core mission to pioneer responsible hospitality and connect cultures. It operates over 5,700 hotels and resorts in 110 countries, featuring over 10,000 bars, restaurants, wellness facilities, and workspaces.
Also, the group operates over 45 diverse hotel brands from luxury to economy, including partnering with lifestyle brands like Ennismore. The partnership is focused on the Accor loyalty program, which enhances guest experiences. Accor is committed to business ethics, responsible tourism, and sustainability. Accor was founded in 1967 and is headquartered in France.
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