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The rideshare and food delivery giant, Uber has launched its newest digital feature, aligning with a rising trend of platforms that generate customised year-end summaries for users. Youber debuted on Monday, December 15, offering Uber riders and Uber Eats users an in-depth review of their travel habits and food choices, while categorising them into one of 14 unique personality types derived from their annual usage statistics.
The feature is introduced as part of the cultural “wrap” trend made famous by platforms such as Spotify. However, Youber has a distinct food- and transportation-oriented angle that encompasses everything from late-night meal deliveries to travel patterns.
Youber is accessible via a prominently featured banner on the home screens of both the Uber and Uber Eats apps. The feature converts routine transportation and dining information into shareable, visually appealing cards ready for social media sharing.
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More About Uber Personality Types
Uber goes beyond merely displaying users’ favourite destinations or most-ordered meals. The feature categorises every user into one of 14 custom personality profiles based on their distinct Uber and Uber Eats usage patterns. The categories encompass “Planning Prodigy” for individuals who carefully plan their trips in advance, “Do-Gooder” for enthusiasts of electric vehicles, “Rise & Shiners” for those who are up and about in the early morning, and “Delivery Darling” for those who frequently use food delivery services.
Uber Eats users can be classified as “Foodie Fanatic” if they frequently order from diverse restaurants, or as “Creature of Habit” if they tend to stick with the same meals. The personality matrix adds a playful aspect to what would typically be simple data, prompting social sharing and comparisons within users’ networks. Uber referred to the new feature as “a love letter to our users,” stating it was developed following “years of listening to your requests.”
Customized Data Visualization Generates Shareable Social Media Content
The Youber feature converts user information into visually appealing, easily shareable material. Users can view details regarding their overall ride count and destinations, preferred vehicle upgrades, the total number of restaurants from which they have ordered, and their preferred food categories. The interface displays this information using visually appealing cards tailored for sharing on social media. This method reflects comparable year-in-review elements from various digital platforms, with a particular focus on transportation and food delivery behaviours.
