When you purchase through links on our site, we may earn an affiliate commission. This doesn’t affect our editorial independence.
In a new development to broaden its horizon, the bid of the Limitless acquisition by Meta has taken place to reshape the small but growing wearables space. The startup confirmed its sale on Friday through a brief note on its site. The news followed months of speculation about its future. Limitless will stop selling its recording pendant. It will still support current users for one year. Moreover, all customers will now access the Unlimited Plan at no cost. Other features will gradually shut down. Its desktop tool, Rewind, will also be discontinued following the Limitless acquisition by Meta. The software once allowed users to search their screen history with ease.
The company was founded by Brett Bejcek and Dan Siroker. They shifted from software development to hardware last year. Their pendant launched at a modest $99 price. The device clipped to clothing or hung on a chain. It joined a crowded field of experimental wearables. Friend, another pendant, struggled to gain traction. Yet Limitless pushed ahead. And it argued that personal recording tools had real value. Despite that push, stronger competitors soon entered the space. Interestingly, Limitless acquisition by Meta appears to reflect this rising pressure.
Limitless Acquisition by Meta: Market Shifts and Strategic Moves
Limitless stated that it aligns with Meta’s broader wearable roadmap. Meta is currently investing in advanced glasses. These include Ray-Ban Meta, Oakley Meta, and the Meta Ray-Ban Display. Following Limitless acquisition by Meta, the team will join Reality Labs’ wearables group. However, Meta has not shared deep details about future plans. Limitless hinted that the market had become challenging. Larger rivals now build both software and hardware. This shift made survival harder for smaller teams. Yet the founders said the dream is still alive. They stressed that the idea once seemed strange. But today, interest in wearables is widespread. The Limitless acquisition by Meta again captures this new momentum.
Limitless will let users export their stored data. They may also delete everything through the app. The company raised more than $33 million before the sale. Its investors included a16z and other major firms. The Limitless acquisition by Meta closes a chapter for the startup. However, it also marks a new role within a much bigger ecosystem.
