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The EU’s investigation into Meta has highlighted a growing conflict over competition rules. Going by the recent rules, Meta changed WhatsApp business API policy in October, 2025. Consequently, the new rule blocks general chatbots from using the API. By implication, rival chatbot makers cannot offer their tools on WhatsApp. Additionally, the rule takes effect in January, affecting companies like OpenAI, Perplexity, and Poke. Their chatbots can no longer reach users through the app.
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According to Meta, their contention is that the API was never built to host broad chatbots. Furthermore, it argues the system would strain under heavy activity. In the same vein, the company insists that businesses using automated support tools will not be affected as retailers can still run customer bots on WhatsApp. However, only Meta’s own assistant, Meta AI, will remain available at scale.
Moving forward, this EU’s investigation into Meta creates a clear concern for Europe’s regulators. Therefore, the European Commission says Meta may limit fair access. Besides, it fears the new rule blocks other chatbot companies from reaching their users, warning that Meta may gain an unfair advantage.
EU’s Investigation into Meta: Europe Questions Fairness in WhatsApp’s Rule Change
The EU’s investigation into Meta also shows wider worries about competition in digital markets. Regulators believe European users should access many chatbot options. They also argue that a dominant company must not close doors to rivals. The Commission says the new rule could harm competition. and some damage may be hard to reverse.
TechPolyp notes that a major concern is opportunity because chatbots grow faster when they can reach wide audiences. This was also one of the reasons for EU’s investigation into Meta. Importantly, WhatsApp has over two billion global users. Hence, losing access to that scale could weaken smaller companies. The Commission says this reduces innovation and also limits choice for people who prefer other chatbots.
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Meta dismisses the claims; WhatsApp says the fears are unfounded. The company argues people can still reach other chatbot tools elsewhere. They can use apps, search engines, email, or device integrations. Meta insists the market remains competitive, maintaining API cannot support heavy chatbot traffic.
In a further move, regulators disagree, believing Meta may be protecting its product. They say limiting other tools gives Meta AI more reach, which could tilt the market further in Meta’s favour.
What the Investigation could mean for Users and Companies
The EU’s investigation into Meta may lead to strict penalties. If Meta is found guilty, it may face fines up to 10% of its global revenue. The EU could also impose new rules on WhatsApp operations. These rules might require equal access for chatbot companies. They could also demand clearer limits on Meta’s control.
The outcome will shape future chatbot access in Europe. It will also guide how large platforms treat rivals. For now, the case signals a firm stance from European regulators. They want open markets, fair access, and strong competition.
The final decision may take time. However, the EU’s investigation into Meta already sends a clear message. Big platforms must not use scale to block promising rivals.
