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On Monday, Clipbook announced a $3 million seed round led by Mark Cuban, Commonweal Ventures, and Carpenter Capital. Notably, the platform helps companies follow their media reach across news outlets, podcasts, and social platforms. Adam Joseph secured the deal after sending a cold email he never expected Cuban to read.
Joseph launched Clipbook in 2023 and grew it to $1 million in recurring revenue. After hitting that level about a year ago, he decided it was time to seek investors who understood the media landscape. According to him, he listed five media-focused investors who could support Clipbook’s vision. Additionally, the product tracks how the world speaks about companies and competitors across several channels.
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Joseph wanted backers who knew that environment well. Interestingly, Mark Cuban was the first name on that list. Cuban has launched media ventures, appeared on “Shark Tank”, written books, produced films, and remains a regular presence on television. One evening in late 2024, Joseph poured a beer for courage and emailed a one-page pitch to the entire list. He sent it without any warm introductions.
Moving forward, Cuban was the only person who replied. Despite his busy schedule, he still checks his own inbox and watches for promising ideas. Similarly, he claimed to have invested millions through cold emails, and several of them became significant successes.
Clipbook Secures $3M Seed Round Backed by Mark Cuban
Before Cuban supported Clipbook, he tested Joseph with tough questions. Joseph said Cuban’s first message contained twenty sharp queries.
Cuban admitted that this development reflects his “Shark Tank” style. Furthermore, he pushes founders to see how they react under pressure. TechPolyp notes that many become defensive or irritated in such an instance. Others freeze when challenged. However, Joseph stayed steady and answered every question clearly. After that, Cuban asked Joseph to prove Clipbook’s value. Interestingly, he requested a full media report for CostPlus Drugs, his public-benefit pharmacy launched in 2022. The company sells medications at cost plus a modest margin, and Cuban wanted to see how Clipbook handled detailed research.
Cuban said digging through media updates is exhausting. He mentioned how difficult it is to manage PR needs, marketing changes, and competitor tracking. He wanted to confirm that Clipbook could handle these tasks accurately. Clipbook operates in a competitive space. Sprinklr is widely known, while Sprout Social, Emplify, Hootsuite, and others serve similar needs. To provide distinctive responses, Joseph argued that Clipbook offers deeper interpretation and cleaner insight.
He explained that Clipbook studies how each topic appears within context. It separates casual mentions of “cost” and “drugs” from references to CostPlus Drugs. Moreover, it tells the difference between people named “Adam Joseph” and the actual founder.
It is worth noting that this structure allows Clipbook to capture references in audio and video spaces where many tools struggle. Consequently, Joseph developed the idea after doing communications work at Boston Consulting Group. He saw firsthand how difficult sentiment research could be.
Clipbook’s Founder Lands Investment through a Bold Cold Email
Joseph produced the requested report for Cuban faster than expected. The report captured relevant references with strong accuracy. Cuban said he was impressed that the system surfaced a podcast discussion he had never heard. Negotiations followed for a few days. Subsequently, Cuban then agreed to send a term sheet. The first closing occurred in early 2025, and more investors joined the round over the following months.
Joseph declined to share updated revenue figures after the seed round closed. Nevertheless, he confirmed growth beyond the first million but declined to provide details. Clipbook now supports 200 companies, including Weber Shandwick and Boston Consulting Group, where Joseph previously worked. Joseph said Clipbook’s growth reflects rising demand for clearer media understanding. Teams struggle to follow conversations across several platforms that update nonstop. However, Clipbook helps them gather clear insights without chasing scattered information.
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Cuban praised Joseph’s calm approach. He said Joseph handled every question without frustration or hesitation. Accordingly, Cuban believes steady confidence is a defining quality for long-term builders. Joseph said Clipbook will continue shaping how companies understand their public presence. He wants the platform to deliver clarity, speed, and stronger interpretation across formats. Many customers have requested deeper features that reveal sentiment shifts.
Clipbook continues to expand its functions to help communication teams. These include tools that capture subtle mentions across different media spaces. Notably, customers rely on accurate results to guide decisions and avoid missing critical conversations. Joseph said Clipbook’s mission remains simple. Similarly, he wants to reduce the time teams spend gathering scattered information, and many organisations waste hours collecting details that Clipbook delivers in minutes.
Clipbook Expands Client Base After Closing Its Seed Round
Cuban said Clipbook proved its value during early tests. Moving forward, he appreciated the precision shown in the CostPlus Drugs report and the system’s ability to find unexpected references.
In a further smart move, Joseph said the team plans to strengthen the product in ways that build trust. He believes Clipbook’s structure puts it in a strong position within its field. Importantly, the company expects continued growth as more teams demand accurate media tracking. The platform continues to attract new clients who feel overwhelmed by today’s fast-paced media cycle. Clipbook helps them cut through noise and focus on relevant information without heavy workloads.
Joseph views the recent funding round as a significant milestone. Accordingly, support from Cuban and other investors will speed up upcoming updates and improvements. Many organisations want clearer insight into their public reputation, and Clipbook plans to deliver it.
He remains optimistic about the platform’s direction. Clipbook will continue refining its system to help clients navigate crowded media spaces. The team believes ongoing improvements will help companies stay informed and act with confidence.
